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Mexikaner
branding & packaging

Mexikaner is a selmade mixed booze based on the famous tomato drink known from Hamburg. Besides the recipe the focus was layed on a simple and easy reproducible packaging associated with an old style mexican wrestling culture. The image of the mexican wrestler, the straight sans serif typeface and the rough material emphasize with the strong but painful taste of the procuct.


Concept, packaging & illustration: Stefan Kowalczyk
Typedesign: Michael Schinköthe

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